Driving Performance
Through Ethical Influence

Leveraging 15+ years of human performance expertise, Keith gives you an actionable roadmap to sustainable peak performance.

Keith Mercurio

CEO & Founder, Ethical Influence Institute, Speaker, Trainer, Coach & Consultant

Driving Performance
Through Ethical Influence

Leveraging 15+ years of human performance expertise, Keith gives you an actionable roadmap to sustainable peak performance.

Organizations spend over $80 billion on annual training & development.

Yet, nearly 90% of new skills are lost and forgotten within a year.

Here's why...

Most training focuses on changing our actions to create results.

But, what drives our actions?
Our beliefs.

In order to achieve sustainable results, we need to first transform our identity as leaders. Then, empower our people to transform theirs.

That's What
Keith Does.

Ara Mahdessian headshot

ARA MAHDESSIAN
CEO

Service Titan logo

All About the ROI.

"The feedback we got after the session from a lot of the folks that are in the room who have experienced countless training sessions was that this felt different. Through his delivery, content, and a deep understanding of human performance, Keith’s meaningfully differentiated himself from the other experiences that we’ve had."

Hi, I'm Keith!

By my early twenties, I had adopted the belief that the world was unfair, and the identity that I was a victim to it. I had failed out of college and into a floundering career as a plumbing apprentice, and I blamed a lot of people and circumstances for the way my life had turned out. But along the way, a few mentors who never gave up on me helped me discover that it was how I was choosing to see myself that was determining my results and that if I wanted more, I would need to become more. This discovery elevated my career, and in my path from plumber, to salesman, to trainer, speaker and coach, I have discovered that identity is what drives the outcomes of our businesses and our lives.

Through speaking, coaching, training and consulting, I serve leaders to transform their identity to influence the culture and performance of their businesses. In the past 8 years I've spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. I've spent over 7,000 hours in front of audiences mastering the art and science of facilitation and engagement, and the remaining time obsessing over how to be better. As a coach, trainer and consultant, over 600 businesses and hundreds of leaders have given me the privilege of being their guide as they transformed their own leadership identity and led unprecedented growth for their teams.

This work has given me the chance to share the stage with some of the most brilliant minds I’ve ever encountered, including John Maxwell, Pat Lencioni, Gino Wickman, Robert Cialdini, Joe Navarro, Les Brown, Lior Suchard, David Rendall, and Vinh Giang. If there are names on that list you don’t know, please look them up, hire them, and learn from them. They are extraordinary.

Likely lesser known names, but even more exceptional, are the friends, family and colleagues who have supported me through every turn. Dennis, Faith, Andy, and Kerry Mercurio, Dan Friesen, Sheri Bennefeld, Dave Boduch, Gina Baratto, Jack Tester, Julian Scadden, Jason Kunz, Josh Neumann, Brendan Finn, Nate Bleu, Tyler Lorenzen, Bobby Hamilton, and Lauren and Jon Nykvist have fed my knowledge, shaped my character, and engrained my commitment more than they may ever know.

Above all, my work continues to be supported and humbled by my beautiful and brilliant wife, Brynn, who reminds me, consistently, to...

...live the message I share.

Hi, I'm Keith!

By my early twenties, I had adopted the belief that the world was unfair, and the identity that I was a victim to it. I had failed out of college and into a floundering career as a plumbing apprentice, and I blamed a lot of people and circumstances for the way my life had turned out. But along the way, a few mentors who never gave up on me helped me discover that it was how I was choosing to see myself that was determining my results and that if I wanted more, I would need to become more. This discovery elevated my career, and in my path from plumber, to salesman, to trainer, speaker and coach, I have discovered that identity is what drives the outcomes of our businesses and our lives.

Through speaking, coaching, training and consulting, I serve leaders to transform their identity to influence the culture and performance of their businesses. In the past 8 years I've spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. I've spent over 7,000 hours in front of audiences mastering the art and science of facilitation and engagement, and the remaining time obsessing over how to be better. As a coach, trainer and consultant, over 600 businesses and hundreds of leaders have given me the privilege of being their guide as they transformed their own leadership identity and led unprecedented growth for their teams.

This work has given me the chance to share the stage with some of the most brilliant minds I’ve ever encountered, including John Maxwell, Pat Lencioni, Gino Wickman, Robert Cialdini, Joe Navarro, Les Brown, Lior Suchard, David Rendall, and Vinh Giang. If there are names on that list you don’t know, please look them up, hire them, and learn from them. They are extraordinary.

Likely lesser known names, but even more exceptional, are the friends, family and colleagues who have supported me through every turn. Dennis, Faith, Andy, and Kerry Mercurio, Dan Friesen, Sheri Bennefeld, Dave Boduch, Gina Baratto, Jack Tester, Julian Scadden, Jason Kunz, Josh Neumann, Brendan Finn, Nate Bleu, Tyler Lorenzen, Bobby Hamilton, and Lauren and Jon Nykvist have fed my knowledge, shaped my character, and engrained my commitment more than they may ever know.

Above all, my work continues to be supported and humbled by my beautiful and brilliant wife, Brynn, who reminds me, consistently, to...

...live the message I share.

Experience Keith

Training Programs

Blue 1 in circle

Identity Transformation

This foundational training program is designed to develop a heightened level of self-awareness for those courageous enough to confront the blind spots that they have been unconsciously guiding undesirable outcomes in their lives.

During this three-day immersive program, participants will experience tangible transformation and leave with actionable tools to sustain and accelerate extraordinary experiences and results.

Blue 2 in circle

Character Transformation

After completing the foundational Identity Transformation program, participants will recognize the flaw in their self-centric view of the world. Character transformation helps them take a deep look at their role in the world and learn to intentionally honor and serve others.

In this three-day format, participants will confront the hidden motives of their communication while exploring the unintended impact on others. This highly interactive program will allow for immediate application of lessons learned, an instant transformation of existing relationships and outcomes, and further development of skills set for application outside of the program.

Blue 3 in circle

Achievement Mastery

This program is designed to create patterns, habits, and flow to achieve and maintain an extraordinary level of achievement. Participants will learn how to influence their unconscious mind to create impactful outcomes.

During this two-day program, participants will craft the next 3 months of their lives - authoring outcomes and pathways to unprecedented achievement and on the way to the greatest years of their careers, relationships, and health.

Blue 4 in circle

Coaching Mastery

This program gives leaders, managers, coaches, and heads of households, including parents, skills to create a framework and methodology for invoking high-levels of commitment and performance from others beyond their duties to achieve greater outcomes for all.

The two-day format includes real-time coaching, skill practice, and peer feedback as well as overcoming obstacles in creating consistent meeting rhythms in your life. Participants will learn the power of asking great questions and intentional listening in order to enhance communication and influence.

Schedule a Free Discovery Session with Keith

Find out if Keith is a good fit for your organization or event by scheduling a Free 30-Minute Discovery Session

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