Fuel Excellence

Leveraging belief-shifting training and behavioral reinforcement coaching, Keith helps leadership teams and cultures achieve unprecedented results.

Keith Mercurio

CEO & Founder, Ethical Influence Institute, Speaker, Trainer, Coach & Consultant

Fuel Excellence

Leveraging belief-shifting training and behavioral reinforcement coaching, Keith helps leadership teams and cultures achieve unprecedented results.

Leaders often think...

“I wish my people cared as much as I do.”

“If I could just get the right people on my team...”

“What will it take to make my people take their training more seriously?”

Organizations spend over $80 billion on annual training & development.
Yet, nearly 90% of new skills are lost and forgotten within a year.

Here's why...

Most training focuses on changing our actions to create results.

But, what drives our actions?
Our beliefs.

In order to achieve sustainable results, we need to first transform our identity as leaders. Then, empower our people to transform theirs.

That's What
Keith Does.

Brad Casebier pulling open his button-up shirt to show a t-shirt with a "B" underneath as he stands in front of his pick-up

BRAD CASEBIER
President

Radiant logo

All About The ROI.

"When we brought Keith in, and it was a really big investment. And, so the question was 'how do we quantify the results that we're going to get?' We were really fortunate to have seen him in action with other firms so we had both faith and anecdotal evidence to make the leap. We can say now being on the other side of this, it would have been very foolish to have passed on the opportunity to work with Keith - it was money well spent."

Hi, I'm Keith!

By my early twenties, I had adopted the belief that the world was unfair, and the identity that I was a victim to it. I had failed out of college and into a floundering career as a plumbing apprentice, and I blamed a lot of people and circumstances for the way my life had turned out. But along the way, a few mentors who never gave up on me helped me discover that it was how I was choosing to see myself that was determining my results and that if I wanted more, I would need to become more. This discovery elevated my career, and in my path from plumber, to salesman, to trainer, speaker and coach, I have discovered that identity is what drives the outcomes of our businesses and our lives.

Through speaking, coaching, training and consulting, I serve leaders to transform their identity to influence the culture and performance of their businesses. In the past 8 years I've spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. I've spent over 7,000 hours in front of audiences mastering the art and science of facilitation and engagement, and the remaining time obsessing over how to be better. As a coach, trainer and consultant, over 600 businesses and hundreds of leaders have given me the privilege of being their guide as they transformed their own leadership identity and led unprecedented growth for their teams.

This work has given me the chance to share the stage with some of the most brilliant minds I’ve ever encountered, including John Maxwell, Pat Lencioni, Gino Wickman, Robert Cialdini, Joe Navarro, Les Brown, Lior Suchard, David Rendall, and Vinh Giang. If there are names on that list you don’t know, please look them up, hire them, and learn from them. They are extraordinary.

Likely lesser known names, but even more exceptional, are the friends, family and colleagues who have supported me through every turn. Dennis, Faith, Andy, and Kerry Mercurio, Dan Friesen, Sheri Bennefeld, Dave Boduch, Gina Baratto, Jack Tester, Julian Scadden, Jason Kunz, Josh Neumann, Brendan Finn, Nate Bleu, Tyler Lorenzen, Bobby Hamilton, and Lauren and Jon Nykvist have fed my knowledge, shaped my character, and engrained my commitment more than they may ever know.

Above all, my work continues to be supported and humbled by my beautiful and brilliant wife, Brynn, who reminds me, consistently, to...

...live the message I share.

Hi, I'm Keith!

By my early twenties, I had adopted the belief that the world was unfair, and the identity that I was a victim to it. I had failed out of college and into a floundering career as a plumbing apprentice, and I blamed a lot of people and circumstances for the way my life had turned out. But along the way, a few mentors who never gave up on me helped me discover that it was how I was choosing to see myself that was determining my results and that if I wanted more, I would need to become more. This discovery elevated my career, and in my path from plumber, to salesman, to trainer, speaker and coach, I have discovered that identity is what drives the outcomes of our businesses and our lives.

Through speaking, coaching, training and consulting, I serve leaders to transform their identity to influence the culture and performance of their businesses. In the past 8 years I've spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. I've spent over 7,000 hours in front of audiences mastering the art and science of facilitation and engagement, and the remaining time obsessing over how to be better. As a coach, trainer and consultant, over 600 businesses and hundreds of leaders have given me the privilege of being their guide as they transformed their own leadership identity and led unprecedented growth for their teams.

This work has given me the chance to share the stage with some of the most brilliant minds I’ve ever encountered, including John Maxwell, Pat Lencioni, Gino Wickman, Robert Cialdini, Joe Navarro, Les Brown, Lior Suchard, David Rendall, and Vinh Giang. If there are names on that list you don’t know, please look them up, hire them, and learn from them. They are extraordinary.

Likely lesser known names, but even more exceptional, are the friends, family and colleagues who have supported me through every turn. Dennis, Faith, Andy, and Kerry Mercurio, Dan Friesen, Sheri Bennefeld, Dave Boduch, Gina Baratto, Jack Tester, Julian Scadden, Jason Kunz, Josh Neumann, Brendan Finn, Nate Bleu, Tyler Lorenzen, Bobby Hamilton, and Lauren and Jon Nykvist have fed my knowledge, shaped my character, and engrained my commitment more than they may ever know.

Above all, my work continues to be supported and humbled by my beautiful and brilliant wife, Brynn, who reminds me, consistently, to...

...live the message I share.

Experience Keith

CONSULTING APPROACH

How We Work with You

Immersion training is critical for initiating belief and identity transformation and establishing new behavioral patterns. We rely on consistent intermittent coaching to reinforce the behaviors and in turn, continue the transformation. Our approach is designed for impact and results via in-person and virtual formats.

Although often approached by executives to train, coach, and help transform their team members, the foundational transformation must occur at the executive level first.

A very common post-training sentiment is to wish that others could have been there to experience the training themselves. We accomplish this by repeating the same process with the next layer of leadership in your organization.

Schedule a Free Discovery Session with Keith

Find out if Keith is a good fit for your organization or event by scheduling a Free 30-Minute Discovery Session

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